Growing Huddle House Appoints Seasoned Brand Builder, Alison Delaney, as Chief Marketing Officer
24-Hour Restaurant Franchise Strengthens Leadership Team Amidst Brand Evolution
Thursday, October 3, 2013
ATLANTA - (October 3, 2013) – Following a historic company year that saw strategic menu innovation, leadership changes and a bold new incentive program designed to expedite restaurant remodels, Atlanta-based Huddle House furthered its brand evolution today after announcing the addition of Chief Marketing Officer, Alison Delaney, to build on the company's growth momentum.
Delaney, who holds a 30-year track record of implementing needle-moving marketing campaigns with brands such as Ruby Tuesday, Carlson Restaurants' Pick Up Stix and TGIFriday's, and Rubio's Fresh Mexican Grill, will create and leverage a competitive value proposition that will engage guests in a new way with Huddle House. Delaney joins the company at a pivotal time as the 400-unit franchise enters its 50th year in operation.
"Alison comes to us with an outstanding track record of developing and executing inventive marketing campaigns that genuinely resonate with end users, and her experience in the restaurant and franchise space set her considerably apart in the industry," said Michael Abt, CEO of Huddle House. "Over the last year, we’ve evolved our business model and service offerings to appeal to new customers and to better the experience of our existing patrons, and now we're eager to work with Alison to tell the world what we have to offer."
The decision to name Delaney Huddle House's new CMO comes on the heels of other recent leadership changes for the Atlanta-based company. Huddle House received a major boost in October 2012 after naming Michael Abt, an industry veteran with extensive experience building out brands, as its new CEO. Huddle House also recently appointed longtime Tim Horton’s executive Tyrone Counts as chief operating officer to build on the company's growth momentum and improve overall sales and profitability. In July 2013, the growing franchise named veteran sales and franchising executive Jonathan Benjamin, as its new chief development officer.
Best known for its comfort food, warm atmosphere and value pricing, Huddle House is expected to add 135 new restaurants over the next four years by offering franchise opportunities in communities positioned throughout the Southeast region and Texas.
ABOUT HUDDLE HOUSE
Huddle House, Inc., a full-service family restaurant chain, is well-known for serving “Any Meal. Any Time.” in communities around the country. The Huddle House menu has a wide variety of comfort food items and features signature Big House breakfast and sandwich platters, as well as favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain intact today. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. In 2011, Huddle House implemented a new and fresh design with flexible seating so even larger groups can come and enjoy ‘Our House’. The Atlanta-based, 400-unit franchise is located in 21 states, primarily in the Southeast, Central, Midwest and Southwest U.S. For more information, please call 1-800-868-5700 or visit www.huddlehouse.com.