Huddle House Partners with Pilot Flying J for New Travel Center Restaurants
Wednesday, January 11, 2012
Huddle House, a 400+ unit family dining restaurant, and two (2) of its franchisees have
signed leases with Pilot Flying J to open six new restaurants in the next three months. The first of the restaurants opened in mid-November in Ardmore, Okla. with additional openings slated for Edmond, Okla., Oklahoma City, Okla., Madison, Ga., Emporia, Kan., and Salina, Kan.
“In 2012, Huddle House is looking to strengthen its presence with companies like Pilot Flying J, where restaurants can be remodeled and opened relatively quickly,” said Chief Development Officer Mark Whittle.
“Expanding our restaurants into travel centers is beneficial for Huddle House because it provides joint traffic flow and a demographic that connects well with the iconic brand, from the quick, friendly service to the variety of food offerings,” he said. “Working with Pilot Flying J will be a key strategy in 2012 and beyond for new restaurant development.”
As a brand that is known well for their wide variety of comfort food items and 24-hour service, Huddle House has developed several new products exclusively for the travel centers to appeal to a broader clientele base. By introducing a new interior design package featuring flexible seating options, larger booths and a warmer color palate in 2011, Huddle House is well equipped to provide a one-stop option for all of its traveling guests.
“We have implemented new operations strategies to appeal to the professional driver customers, as well as the local residents near the facilities. One such strategy is a new signature ‘Big Rig Menu,’” Whittle said. “The ‘Big Rig’ menu not only offers tailored products for the professional drivers but also ensures that Huddle House maintains strong speed of service to its guests.”
ABOUT HUDDLE HOUSE
Huddle House, Inc., a full-service family restaurant chain, is well-known for serving “Any Meal. Any Time.” in communities around the country. The Huddle House menu has a wide variety of comfort food items and features signature Big House breakfast and sandwich platters, as well as favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain intact today. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. In 2011, Huddle House introduced a new décor package with flexible seating so even larger groups can come and enjoy 'Our House'. The Atlanta-based 400-plus-unit franchise is located in 20 states, primarily in the Southeast, Mid-West and Southwest U.S. For more information, please call 1-800-418-9555 or visit www.huddlehousefranchising.com.
ABOUT PILOT FLYING J
Pilot Flying J, the driver-driven company, is headquartered in Knoxville, Tennessee, and has more than 550 retail locations across North America. Pilot Flying J is also one of the nation's largest wholesale fuel providers, delivering over 500 million gallons of fuel to thousands of customers in 47 states and eight Canadian provinces. The company employs approximately 18,000 people and is the largest operator of travel centers and travel plazas in North America. Visit www.pilotflyingj.com for more information.