Huddle House Expands Leadership Team, Continues Brand Evolution
Industry Veteran Tyrone Counts Joins Growing 24-Hour Restaurant Franchise as COO
Monday, June 3, 2013
ATLANTA - Following three consecutive years of comp sales growth and the successful launch of a new contemporary restaurant prototype, Huddle House announced today it has hired Tyrone Counts as Chief Operating Officer. Huddle House, which is re-energizing itself at age 49 with menu optimization, leadership changes and further initiatives, is refining the brand to remain a relevant driving force in the industry for decades to come.
Counts' key responsibilities will be to build on the company's growth momentum and improve overall sales and profitability. With a 27-year track record of driving unit growth, real estate selection and training/retaining longstanding employees with such brands as Pizza Hut, Counts most recently held the title of Regional Operations Director with Tim Horton's. As a restaurant and franchise industry veteran, Counts is credited with leading Tim Horton's most profitable region, spearheading numerous new product initiatives and was instrumental in Tim Horton’s growth of 800 stores in the US.
"Huddle House has a competitive position in the marketplace," Counts said. "It's rich in tradition and poised for growth and innovation. With the support of the senior executive team, combined with the passion of the Huddle House family of franchise partners, I believe we can achieve goals in the coming years by growing the number of total units in key sustainable markets, increasing brand awareness and improving financial performance."
Counts joins Huddle House at a pivotal time as the 24-hour family-friendly restaurant chain is expected to add 135 new restaurants over the next four years by offering franchise opportunities in communities around the Southeast region and Texas. Huddle House is also in the midst of converting existing restaurants to incorporate a new prototype design that features a signature tower entrance, plush seating and contemporary colors. Redesigned restaurants have already seen sales increases of 15 percent or more. To expedite the upgrade, the company recently offered a $25,000 financial incentive to the first 100 franchisees who commit to a remodel by July 31, 2014.
"Ty brings the leadership, skills and experience to work with our franchisee partners to make progress on our system’s priorities," said Huddle House CEO Michael Abt. "His track record in improving store-level profitability, delivering operations execution, enhancing the customer experience and upgrading facilities translates perfectly to the needs of the Huddle House brand and our franchise partners."
About Huddle House
Huddle House, Inc., a full-service family restaurant franchise, is well-known for serving "Any Meal. Any Time." in communities around the country. The Huddle House menu has a wide variety of comfort food items and features signature Big House breakfast and sandwich platters, as well as favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain intact today. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. In 2011, Huddle House implemented a new and fresh design with flexible seating so even larger groups can come and enjoy 'Our House'. The Atlanta-based, 400-unit franchise is located in 21 states, primarily in the Southeast, Central, Midwest and Southwest U.S. For more information, please call 1-800-868-5700 or visit http://www.huddlehousefranchising.com.